“The key to having a long career in real estate is to be able to predict who it's best for, target those people and sell” Courtney Poulos opened her independent brokerage because after years of working for big-brand companies, “I found that I kept having to ask for permission to do outside-the-box marketing,” she explains. That wasn't an ideal situation for Poulos, who likes to experiment, so she created Acme Real Estate as an “anti-brand” with a look that includes lots of white space for branching out.

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