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Do you suffer from ‘commoditization blindness’? If others can do your work for less, open your eyes
During the past few months, I have been giving presentations all over the world. One of the things I would touch upon are the eroding effects of commoditization. I know there are a lot of misconceptions around this topic. By now, most lawyers acknowledge that commoditization exists, but most believe commoditized work equals “simple work”…