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Do you suffer from ‘commoditization blindness’? If others can do your work for less, open your eyes
During the past few months, I have been giving presentations all over the world. One of the things I would touch upon are the eroding effects of commoditization. I know there are a lot of misconceptions around this topic. By now, most lawyers acknowledge that commoditization exists, but most believe commoditized work equals “simple work”…
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For more than three decades, Richard Susskind has been one of the profession’s most prolific voices in support of implementing technology with legal services delivery. He’s the author of more than 10 books on the topic, and his next one will focus on technology in the courtroom. ABA Journal Daily News
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